Harlem, NY — July 12, 2025 – Harlem’s streets are buzzing with excitement as rapper and hometown legend Dave East prepares to unveil his exclusive new fitted hat line, FTD (From The Dirt), this Saturday from 2PM to 4PM at Harlem Cap USA, located at 18 West 125th Street, Front A, New York, NY 10027.
From the Dirt to the Top
Known for his gritty lyricism, cinematic storytelling, and Harlem-bred authenticity, Dave East has become a vital voice in East Coast hip-hop. Dave East rose to prominence with his breakthrough 2014 mixtape Black Rose and later signed with Nas’ label Mass Appeal Records. Since then, East has dropped a slew of acclaimed projects including Kairi Chanel, Survival, and the Karma mixtape series—establishing himself as one of the few modern MCs to carry the legacy of golden-era New York rap into the current generation.
But Dave East is more than a rapper—he’s a symbol of Harlem resilience. And now, he’s channeling that same authenticity into fashion with FTD (From The Dirt)—a fitted hat line born out of East’s roots, hustle, and connection to street culture.
The FTD Collection: More Than Just a Hat
The FTD line isn’t just a fashion accessory—it’s a movement. Featuring custom-fitted caps that fuse streetwear aesthetics with Harlem pride, the collection represents everything East stands for: grind, growth, and staying true to your roots.
Each hat in the line is carefully curated with rich materials, bold embroidery, and deep symbolism. The initials “FTD” stand for “From The Dirt,” a phrase East has used in his lyrics and interviews to reflect the journey from struggle to success. The line is expected to feature exclusive colorways, limited-edition drops, and subtle nods to Harlem culture, basketball, and hip-hop history.
Harlem Cap USA: The Perfect Launchpad
The launch event is happening at the heart of Harlem’s streetwear scene—Harlem Cap USA, a go-to spot for exclusive lids and local culture. The shop at 18 W 125th St has long supported independent designers and hip-hop-driven fashion, making it the perfect home for Dave East’s highly awaited drop.
Fans and fashion heads are expected to line up early, with live music, meet-and-greets, and surprise guests rumored to be part of the event. The first wave of the FTD line is expected to sell out fast, and social media has been flooded with teasers and behind-the-scenes looks in the days leading up to the launch.
A Cultural Milestone
This isn’t just another celebrity collab—FTD is already being called “the most looked-after hat line of the year”. With East’s deep ties to Harlem and a strong narrative behind the brand, FTD connects not just fashion and music, but community and identity.
As Dave East said in a recent post, “I came from the dirt—now I’m planting seeds. FTD is for everyone who came up the hard way and stayed true to themselves.”
Be There
FTD by Dave East
Launch Event: Saturday, July 12, 2025
Time: 2PM – 4PM
Location: Harlem Cap USA, 18 West 125th St, Front A, NY, NY 10027
Spots are limited. Come early, stay fresh, and rep Harlem.
For more inquiries about “FTD” and this event contact The Misty TV Firm Corporation via email: themistytvfirm@yahoo.com
