The Queens rapper and personality is plotting her next chapter with a forthcoming project, new singles and an expanded team behind her.
Jennaske is gearing up for her next act.
The Queens-bred rapper and entertainer has officially partnered with Mack Delfino Agencies, bringing marketing and PR executive Mack Delfino and his team aboard as she prepares to launch a new campaign surrounding her upcoming music.
The partnership arrives at an important point in Jennaske’s career. After building her name through a combination of music, television, viral moments and an unmistakable personality, the New York artist is currently in the studio putting together a new project while preparing multiple singles for release.
For Jennaske, the move signals a renewed focus on the music while expanding the brand she has already built.
Long before stepping fully into her own spotlight as an artist, Jennaske established herself in entertainment through dance and appearances alongside artists including 50 Cent, Remy Ma, Fetty Wap, Desiigner and Mr. Vegas. She later transitioned into recording, releasing records such as “Bankroll,” “LOVE/HATE,” “See Me,” “PTHU” and “Trap Love,” while continuing to grow an audience drawn to her outspoken personality and larger-than-life presence.
Now, she’s looking to turn that attention into her biggest musical run yet.
“I think the timing is perfect,” Mack Delfino says of the partnership. “Jennaske already has something that marketing can’t create—people are interested in her. She has personality, presence and a real audience. When you combine that with the music she’s working on right now and put the right campaign behind it, there’s an opportunity to do something major.”
Mack Delfino Steps Into the Picture
Behind the campaign is Mack Delfino, the entertainment entrepreneur and strategist who has spent the past decade building relationships across music, media, marketing and artist development.
Mack entered the industry in 2016 through an internship connected to the management of viral rap duo Ayo & Teo, eventually expanding his work into management, concert promotion, marketing and public relations.
Through Mack Delfino Agencies, his résumé has since grown to include campaigns and work involving artists and entertainers across hip-hop and pop culture, including Ayo & Teo, Allstar JR, Chavo (Coi Leray’s brother), Rio Da Yung OG, Tyler Lepley, Twista, Soulja Boy and several others.
Rather than approaching Jennaske as a traditional publicity client, Mack says the goal is to build a campaign around the entirety of her brand.
That means coordinating the music, visuals, press, digital marketing, interviews, content, partnerships and cultural moments surrounding each release instead of treating them as separate pieces.
“This isn’t about trying to reinvent Jennaske,” Delfino adds. “People already know who she is. This is about making sure the music catches up to the level of attention she can command. The records we’re preparing to push are strong, the project is coming together, and we’re going to be very intentional about how everything is introduced.”
A New Jennaske Era Is Taking Shape
While details surrounding the forthcoming project remain under wraps, the campaign is expected to begin with a run of new singles, followed by additional music and visuals as Jennaske moves deeper into her next release cycle.
It also represents a notable evolution for an artist whose career has rarely followed a conventional path.
Jennaske has been a dancer, television personality, viral figure, rapper and entrepreneur—but the next phase is designed to put renewed emphasis on Jennaske the recording artist.
With Mack Delfino Agencies now handling marketing and PR, the objective is clear: take the personality and recognition already surrounding Jennaske and convert that momentum into a larger musical footprint.
Follow Jennaske on Instagram: https://www.instagram.com/jennaske
Follow Mack Delfino on Instagram: https://www.instagram.com/mackdelfino
